Carlson Rezidor Hotel Group
social, ethical and environmental training for 30,000 employees

<strong>Carlson Rezidor Hotel Group </strong><br />social, ethical and environmental training for 30,000 employees

Client (Europe and Middle East)

Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel companies. It has an expanding portfolio of more than 1,370 hotels in operation and under development, a global footprint covering over 110 countries and territories, and a powerful set of global brands: Quorvus Collection, Radisson Blu®, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM.


Carlson Rezidor was one of the first hotel companies to have a dedicated programme for Responsible Business. In 2009 Carlson Rezidor decided to raise the awareness and understanding of their workforce with regards to Social, Ethical and Environmental Responsibility. An ambitious target was set to train 30,000 employees, across the group’s hotels within a 12–month period.

What we did

We designed and delivered two Responsible Business training modules:

Living Responsible Business is a mandatory training for all staff members inspiring employees to make a difference both at home and at work – and provides information and practical tips on how they can do this.

Leading Responsible Business targets Heads of Departments and Hotel Managers. It encourages them to make maximum use of the tools available to respond to Responsible Business demands from stakeholders as diverse as guests, employees, owners and the local community.

The new training begins with an introduction to Responsible Business and its three pillars – health and wellbeing, social and ethical issues, and a reduced negative impact on the environment. It is linked to Carlson Rezidor’s unique employee service attitude programme “Yes I Can!” – resulting in a culture based on motivation, passion and creativity. Following successful pilots we developed and implemented a Responsible Business Train the Trainer programme, supporting the consistent delivery and implementation of the modules.


Example Responsible Business training materials and activities


The Living and Leading Responsible Business modules we developed included an innovative container with Leaders Guide, Visuals, DVDs and Worksheets. Following translation into 14 languages, 25 Responsible Business Master Trainers and 700 Responsible Business Hotel Trainers were trained to deliver the modules across all hotels. Hotel Trainers delivered training on site, and achieved the goal of training all 30,000 employees across all levels within 12 months.

“Alison has been an invaluable asset throughout the entire Responsible Business project. She assisted is in the development of a new programme that was inspiring, regionalised, interactive and relevant to the everyday work of our employees at their hotels. We are currently implementing the new training and are receiving very positive feedback so far.”

Catherine Rubbens, Director, Responsible Business